Benefits of joining the Preferred Business Program

The Dane County Preferred Business (DCPB) is a program developed by Wisconsin Media Group. DCPB features premier businesses throughout Dane County. These businesses are featured monthly in print, online, in social media and elsewhere.

The heart of the preferred business program is custom written content. Content is the most important, yet elusive, marketing tool available to a business. Whether it's for your website, social media, newsletter, or to inform potential customers about products, services and other newsworthy details—Content is King.